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2013 Alldredge Lecture Recap

2013 Alldredge Lecture Recap

Thank you to all who attended the annual Alldredge Lecture and Business Meeting on Tuesday! We had a total of 39 attendees, with 11 of them attending virtually. For those of you that could not make the event, you can watch Marilyn Harmacek’s talk online. You can also download Marilyn’s slides, “Lost in Translation: Measuring and Managing Good Web Intentions.” Jason Youngstrom took some great photos of the event, which you can view on Flickr.

The event started with dinner and networking opportunities. A special thank you goes out to Maura McGrath for making the dinner arrangements. After spending some quality time catching up with old friends and meeting new ones, Rachel Bates Wilfahrt started the business meeting. As many of the members had a strong connection with Kathleen Rainwater, a few minutes were dedicated to her memory. Members were given a chance to tell stories of how much she did for the chapter and influenced the lives around her. She will be missed dearly.

Laura Cullerton then announced the recipient of the Meritorious Service Award, Joe Kraus. After that, Rachel gave recognition to the 2012 officers. Thank you for your time and service to the chapter.

Throughout the next year, Rachel plans to increase communication at both the chapter level and within the greater SLA community. She will be helping with the Virtual Lunch webinars and chairing Spotlight On Your Career. The webinars have provided us with opportunities to reach our more remote users, and SOYC will provide tips on how individuals can transition to new job opportunities. Finally, she will be helping the new officers, which she introduced next, learn their roles and reach their goals. Thank you in advance to both the executive and advisory boards for your contributions to the chapter.

Rachel also gave a short recap of the Leadership Summit, which she and I attended. She encouraged members to get involved and attend the Summit as soon as possible. At the conclusion of the business meeting, Rachel introduced the speaker of the Shirley Alldredge Lecture, Marilyn Harmacek, President of MHConsulting, Inc. Marilyn gave a fabulous presentation on web analytics.

Marilyn stressed the need for web designers and companies to understand what they want their website to measure, why they want it to measure that, and how you want it to be presented before choosing a web analytics tool. You must set goals for your website, monitor and analyze it, and change it as appropriate. Marilyn also provided tips to make your website even more productive. Even if you follow all of the best practices, it may not be right for the customer. So ask your customers what they want and make your website work for them. Want to hear the whole talk? Watch it online!

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2013 Alldredge Lecture with Marilyn Harmacek – February 12, 2013

>> Updated Feb 18: See the event report for access to the recording and slides.

RMSLA will be holding its annual Shirley Alldredge Lecture and Annual Business Meeting on the evening of February 12, 2013 at McREL in Denver, Colorado!

You can attend in person or virtually (see details below).

Ms. Marilyn Harmacek is our featured speaker for the Alldredge lecture this year. As the President of MHConsulting, Inc., she has been leveraging online content and analytics for large information websites for over 10 years. Her clients have included Harvard University, RAND, and The Annie E. Casey Foundation, to name a few. Marilyn’s advertising, marketing, communications and research background have proven a good foundation for information analysis and content strategy.

Marilyn will be speaking on how web analytics isn’t just dry numbers. It’s the basis for creating content that rocks and inspires users to thrive. It’s your ticket to public-pleasing paradise. Through case studies and true stories, Marilyn will turn dry analytic research into compelling do’s and don’ts for Search Engine, Website, and Social Networking content.

Prior to the start of the RMSLA Annual Business Meeting, please join us for some time to socialize and share a meal together. Our meal will consist of sandwiches and salads. If you would like to opt out of the meal and bring your own, please register but do not pay the attendance fee and email Chris Coughlan at coughlan.christine@gmail.com. If you have already registered and would like to remove your meal option, please email Chris by  Thursday, February 7, 2013 to have your refund processed. Registration will close on the morning of Friday, February 8, 2013; we hope to see you all there!


Use this Google form to register today. Please register by February 8, 2013.

Meal cost:
$10 – RMSLA Members
$15 – Non-Members

Pay for your meal here:

Alldredge Lecture Fee

Virtual Attendance:

Join us online at https://connect.du.edu/rmsla-alldredge2013/. Please sign in with your name using the Guest login.

Schedule of Events:

5:30 – 6:00 p.m. Networking and box meal
6:00 – 6:45 p.m. RMSLA Annual Business Meeting
6:45 – 7:45 p.m. Shirley Alldredge Lecture, featuring Marilyn Harmacek
7:45 – 8:00 p.m. Q & A & wrap-up

Address of Event:
McREL – Garden Level Training Room, 4601 DTC Blvd Ste 500, Denver CO 80237

Feel free to park in the garage.


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