<< Page updated 8/20/2012 and 9/19/2012>>
RMSLA welcomed Sue Cronizer for a Virtual Lunch session on how information professionals can become active and visible participants in their organizations. Participants learned to see their unit as a business within a business, to expand their impact within a strategic framework, and to be recognized for their essential contributions.
Sue says, “Relevancy is the name of the game. It doesn’t matter where you work – corporate, public, or academic – it’s imperative that you stay nimble and consistently stay relevant with your constituency. You need to treat your users as if they were paying customers deploying the same techniques that companies do to sell their products. In this session, you will learn how to use the traditional tools and techniques – strategic planning, market sensing, branding, and others – to stay relevant in your dynamic environment.”
The program was hosted via SLA’s unit GoToWebinar account.
About Sue Cronizer
Sue Cronizer joined CSC in 1996 as a Senior Business Researcher and is currently the Managing Director of the ResearchNetwork, the Company’s dedicated market and competitive intelligence organization. In her role, Sue is responsible for managing a global team of researchers and analysts who develop actionable intelligence in support of deal prosecution, account expansion, solutions development, and strategic planning. She recently also took on the management of CSC’s global market research and sales enablement tools.
Prior to joining CSC, Sue spent seven years with Kraft Foods in the General Foods market and technical research business unit. Sue supported the research requirements for the Post Cereals, Maxwell House Coffee, and Desserts Divisions. She was responsible for understanding and anticipating all competitor activities, supporting the product development teams with market intelligence, and supporting the biologists, chemists and flavor technologists with technical research.
Sue began her career at Mt. Sinai Medical Center in New York City. While at the teaching hospital, Sue provided medical intelligence in support of breakthrough research and clinicians. She developed and led educational programs for medical students and nurses on how to conduct their own research.
Sue holds a dual B.A. in Geology and Anthropology from Binghamton University and an MLIS from the School of Information Science and Policy at SUNY-Albany.
